7 Effective ways to promote your blog in 2024

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Tony's Realm - 7 Effective ways to promote your blog in 2024

Are you looking for the best ways to promote your blog in 2024?

Let’s say You have set up your blog, and even published a lot of blog posts to attract readers. But instead of getting people to read your blog, no one cares about them. except yourself and your mum!

If that sounds like you, then there is a problem, and It has nothing to do with your content, but with your approach to blog promotion.

In this post, I am sharing the seven smartest ways to promote your blog and drive traffic without spending a fortune.

If you are ready for this, Let’s get started.

Table Of Content

1. Promote your blog on SERP

Sorry to disappoint you again, but search engine optimization is the smartest way to promote your blog in 2024 and beyond. And it is the best source of quality traffic.

So, the best approach to blog promotion should start with optimizing your blog content for Search Engines.

Now I’m not only talking about Google and Bing. I am talking about SEARCH ENGINES! – Any platform where you can search for information and get a result.

By following a good SEO practice, you are already ahead of your competitors.

While different search engines have their ranking systems, they all focus on one thing; “Content Quality and relevance“.

If you provide quality blog posts that are relevant to what your audience is searching for, search engines will keep sending you free traffic as long as you keep targeting the right keywords.

How to promote your blog on SERP

To promote your blog on SERP, you need SEO.

SEO stands for Search Engine Optimization. It represents the practice of trying to obtain a higher rank for a web page on the SERP (Search Engine Result Page) for relevant searches.

Before you begin to promote your blog on search engines, you will need to understand the concept itself.

Let’s say you wrote a blog post about “how to use your product“, and you want the same blog post to rank first for relevant keywords.

First, you will need to find those keywords related to your products that people are searching for, and then use them within your blog post.

This helps search engines to understand what your blog post is all about. But it’s not a guarantee that your blog post will do well on search engine results.

In fact, SEO is a big talk!

To properly promote your blog using Search Engine Optimization, there are several ranking factors, and these factors are classified into three major areas:

  • On-page SEO: Often refers to the efforts that were made directly on a blog post to improve its search engine rankings.
  • Off-Page SEO: This involves all optimizing factors outside of your website to improve its credibility in search engine results.
  • Technical SEO: Focusing on optimizing the technical aspects of a website to improve its crawl ability, accessibility, and resource usage.

If you want to easily learn SEO today, visit the Moz SEO learning center.

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2. Promote your blog on Pinterest

As of today, Pinterest is the fourth most used social media in the world, receiving over 445 million monthly active users, making it an excellent choice for beginners looking for affordable ways to promote their blogs.

Pinterest is a visual search engine that allows people to share their new blog and get tons of free traffic.

Even though I said earlier that it is the fourth most used social media platform, it is still the easiest-to-rank search engine because of how the algorithm works.

Oh! you never knew it was a search engine too?

According to Pinterest, the platform is a visual discovery engine! which means that people do come to Pinterest to search for Ideas to try.

What’s more interesting? Pinterest users are desperate buyers too!

This means that when you promote your blog on Pinterest and get noticed, you stand a high chance of attracting customers to whatever it is that you are selling.

How to use Pinterest to promote your blog

I must tell you that Pinterest’s algorithm is shifting to favor high-quality pins on both feed and search results. For you to use Pinterest effectively, you should focus on creating high-quality content for Pinterest.

To promote your blog on Pinterest, you need a few things:

  • Pinterest business account
  • Pin Images
  • Pinterest Boards

First, head over to https://business.pinterest.com and create a free Pinterest account.

Next, design your pin in Canva.

Canva is a free tool used to design graphics, videos, and documents. Inside Canva, there are lots of free Pinterest templates that you can easily customize to suit your needs.

When you choose a template and import it to your work area, you can change the text, graphics, and other elements of that template.

As soon as your pins are made ready on Canva, you can start pinning them on Pinterest.

But before then, you will need Pinterest Boards to organize your pins.

Tony's Realm - 7 Effective ways to promote your blog in [year]

This will help your audience to navigate through your profile, and find relevant pins.

How to Create a Pin on Pinterest

Tony's Realm - 7 Effective ways to promote your blog in [year]
  • Visit the Pinterest Pin Creation Tool.
  • Upload your Image/video (1)
  • Add keyword-rich title (2) and description (3)
  • Add a valid URL (4)
  • Choose a relevant Board (5), and publish your pin!

3. Promote your blog on Facebook

Facebook is huge in terms of numbers.

In 2023, the social media platform got over 3.030 billion monthly active users (MAUs), making it the best place to promote your blog and connect with your audience.

Promoting your blog on Facebook is definitely a smart move, especially when you consider it’s vast reach and the high chances of reaching your target audience.

But there’s a problem. Many FB marketers believe that posting links on Facebook will negatively affect their organic reach, which is true.

Facebook wants its users to remain on the platform, so they frown at external links.

But thankfully, there’s still a solution!

How to use Facebook to promote your blog effectively

First of all, make sure your blog has the correct Open Graph Meta Tags to enable your blog for rich objects on Facebook.

If you are using WordPress, kindly install and set up Rank Math SEO plugin. It automatically installs open graph meta tags.

To promote your blog on Facebook, there are three things I recommend you to do:

  • Create a dedicated Facebook page
  • Create a dedicated Facebook group
  • Join relevant Facebook groups.

A dedicated Facebook page

Facebook made it so that businesses, content creators, and bloggers can have a dedicated page on Facebook to connect with their followers.

Facebook fan page looks similar to a Facebook profile, but it has some tools to help connect with your audience on a deep level and grow your blog.

Promoting your blog on your Facebook page is quite easy, but you will need to be posting consistently in other to build followers and reach more audiences.

When promoting your blog on Facebook, it is always a good idea to explain your blog post to your audience and tell them what they should expect when they open your blog.

Tony's Realm - 7 Effective ways to promote your blog in [year]

A dedicated Facebook Group

Another way you can promote your blog on Facebook is by creating a Facebook group for your audience. This, in my own opinion, is the easiest way to build an audience.

Facebook groups are like discussion boards where people with similar interests come to share their experiences and learn from one another.

Tony's Realm - 7 Effective ways to promote your blog in [year]

For example, this group by Koji Aguda has 123k members, and getting a lot of engagements. If you own this kind of FB group, you can use it to promote your blog and get more visits to your blog.

Relevant Facebook groups

This is what I do all the time. If I am not promoting my blog on my Facebook page, I am promoting it on open groups.

Some help groups for bloggers create weekly or daily threads where you promote other people’s blogs, and let others promote yours. You will stand the chance to get more social shares, blog views, and comments on your new blogs.

Tony's Realm - 7 Effective ways to promote your blog in [year]

Some of these groups have strict guidelines, meaning their members are equally active and engaging with everybody’s posts.

4. promote your blog on LinkedIn

In 2023, LinkedIn reached the one billion active users milestone, making it the sixth most popular social media platform around.

LinkedIn isn’t just a regular social media platform, it is a place where professionals and businesses meet to exchange services. so, if your blog is targeting a B2B audience, LinkedIn is a perfect place to promote it.

Even though Facebook and other social media platforms are bigger than LinkedIn by numbers, they don’t come close in terms of conversion. According to Alexandra Rynne, 50% of social traffic to B2B websites comes from LinkedIn.

How to use LinkedIn to promote your blog

There are two ways you can promote your blog on LinkedIn:

  • Post
  • Article
Tony's Realm - 7 Effective ways to promote your blog in [year]

If you just want to share an introduction to your blog and then add a link, you can easily share it as a post. This post will be shown to your network.

But what I usually do, and what I recommend you to do is to write a long-form article for LinkedIn, and link back to your blog post within those articles. These kinds of articles can easily rank on Google and other search engines, and drive massive traffic to your own blog through internal linking.

LinkedIn has a domain authority of 99, which means it is easier to rank your LinkedIn articles on SERP, than your blog post. If you doubt me, try searching for “Amazon gpt55x” on Google and see what comes first.

Another way you can promote your blog on LinkedIn is by joining relevant groups and sharing your posts with them.

Tony's Realm - 7 Effective ways to promote your blog in [year]

Because LinkedIn is a place for professionals, sharing unique ideas will make you an authority and send potential clients to your blog.

5. Promote your blog on medium

According to SEMRush, Medium.com receives 223.51 million monthly visits, making it a good place to promote your blog.

In case you are not familiar with the platform, Medium.com is a social publishing platform where people come to share their stories, ideas, and perspectives to reach a wider audience.

Just like Facebook and LinkedIn mentioned above, Medium has a high domain authority of 95, which means your story has a high chance of ranking on Google and other search engines.

Medium.com also rewards its users, through their partnership program for writing stories for the platform. so if your goal is to make money blogging, you might need to consider being active on medium.com while using it to promote your blog.

How to use medium.com to promote your blog

There are two ways you can promote your blog on medium.com:

  • Write a story
  • Import a story
Tony's Realm - 7 Effective ways to promote your blog in [year]

When you are importing your blog posts medium.com, you don’t need to worry about duplicate content because medium.com will add a canonical link to show Google and other search engines that the same story was originally published on your blog.

Medium.com has a very high domain authority, meaning that your stories stand a high chance of outranking your competitors on SERP.

6. Promote your blog on Quora

If you are looking for an active community where you can promote your blog and get instant exposure, Quora.com is the place.

Quora is one of the most popular Question & Answer websites with over 800 million monthly visits.

One thing I like about Quora is that it is a highly engaging community. People ask all sorts of questions and get instant answers from professionals like you.

And Quora doesn’t mind if you add external links to your questions and answers. What they care about is the value you are going to be adding to the community.

How to use Quora to promote your blog

Yes, I said that Quora doesn’t care about external links, but just don’t overdo it to avoid being banned from the platform.

There are two ways you can use Quora to promote your blog in 2024, and all of them are very effective. They include:

  • Ask a question and be the first to answer it
  • Find non-competitive questions and answer them

Ask questions and be the first to answer.

This is a little bit tricky, but it works. Being the first to answer a question increases your chances of being heard. When there are multiple answers to a question, the first few get the most attention. So, be the first to answer.

Go ahead and create two accounts, use one for asking questions, and the other for answering them.

By the way, Quara is NOT against having multiple accounts. So, Use the opportunity wisely.

See Quora’s take on moderation, including the use of additional accounts.

To use this technique, make sure you do your keyword research to find question keywords that have a lot of search volume because Quora pages can also rank high in Google.

Use free tools like Answer The Public to find relevant questions for your blog niche.

Find non-competitive questions and answer them

Another thing you can do on Quora to promote your blog is find questions and answer them.

There are millions of questions on Quora already and over a hundred thousand questions are being asked daily. This means there are plenty of opportunities to promote your blog on the platform.

Use the search bar to find relevant questions and start contributing your own unique answers.

Tony's Realm - 7 Effective ways to promote your blog in [year]

I am using “Make Money Online” as an example, but in your case, you will need to focus on your blog niche.

Once you find a question you can answer, click the answer button to start answering them.

Tony's Realm - 7 Effective ways to promote your blog in [year]
Pro Tip: Answer only questions that many people have not already answered.

7. Promote your blog on Reddit

Reddit is one of the most active communities around, with over 430 million monthly active users and about 5 billion monthly views.

With the big numbers, Reddit is the perfect place to promote your blog and get a lot of free traffic.

Reddit covers a wide range of topics, from niche topics to global news. So, whatever topic your blog targets, there’s likely a subreddit (a community within Reddit) dedicated to it.

Another thing you will like about Reddit is how active and engaging the Reddit community is. Just like Quora, Users can ask questions, share their experiences, and participate in discussions with other people with similar interests.

How to use Reddit to promote your blog

Inside Reddit, there are subreddits. These are communities within Reddit where users with similar interests interact and share their experiences.

Here’s an example of a subreddit for people interested in SEO.

Tony's Realm - 7 Effective ways to promote your blog in [year]

This subreddit has 251k users, and 223 are active as of the time the screenshot was taken. Which means that users are actually active on the platform.

To start promoting your blog on Reddit, you should join as many subreddits as you can and provide the best value you can.

Reddit is strict in moderation. So, it is important to be careful about how you share your blog links, or else your account stands a chance of being suspended without warning. Start by interacting with other people’s posts for a few weeks before you can start posting your yours.

Summary

Starting a new blog is awesome, but without having a good knowledge of how to promote your blog, nobody will discover your content.

In this guide, we explored seven proven strategies anyone can use to promote their blog and get free traffic. From making effective use of social media platforms, and answer boards, and optimizing your blog content for search engines.

Whether you’re a beginner blogger looking to grow your blog or an advanced blogger looking to get more traffic, this post gives you everything you need to succeed.

Which other way do you promote your blog? Let me know in the comment section below.

We will be happy to hear your thoughts

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