The beginner’s guide to start selling on Pinterest in 5 Simple Steps

Disclaimer: Our content is for informational purposes only. Even though we promised not to mislead our readers, success is not guaranteed! We may also earn affiliate commissions.

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Do you want to start selling on Pinterest but are not sure if it’s still worth it in 2024? Or do you have no idea how to go about it?

Most beginners often mistake Pinterest as a social media platform for mums to share their recipe, or home decoration ideas, not knowing that they can build a side hustle or even a full business around the platform.

If you are here because you want to start selling on Pinterest, you are lucky because, in this post, I am going to show you exactly what you need to be doing and things you must not do on Pinterest to sell your products effectively.

Without further ado, let’s begin.

Table Of Content

What is Pinterest?

Before we start selling on Pinterest, let us first understand what Pinterest is all about, and how the platform and algorithm work.

Pinterest serves two purposes: A social media and a search engine (you can say discovery engine).

The social part of Pinterest allows users to follow each other, message each other, join relevant group boards, and interact with other people’s content. These, in no doubt, are pure social activities.

But what do Pinterest owners have to say about the platform?

According to them, Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. This means that anything, including products and services, can be discovered on the platform.

So, if you have a product to sell, coming to Pinterest might be a good idea.

Should you start selling on Pinterest?

Whether or not you should start selling on Pinterest is a common debate. However, one thing is sure:

Pinterest is the reason why about 47% of online consumers in the United States have made a purchase.

In short, statistics have it that:

  • 45% of Pinterest users in the United States have an income of over $100k. This means that they are more likely to buy a product.
  • 85% of Pinterest weekly users have purchased something from Pinterest pins.
  • Pinterest delivers a 32% better ROAS (return on ads spent) than other platforms.
  • Pinterest records over 5 billion monthly searches, and 96% of top Pinterest searches are unbranded.
  • Shoppers on Pinterest spend 40% more per month than shoppers on other platforms.

So, whether you have an online store, or you have some affiliate offers to promote, getting involved with Pinterest is your best bet.

But, have it at the back of your mind that Pinterest has some strict restrictions in place to help them fight spam. If you are going to use the platform, you must know some of its rules and regulations to avoid Pinterest Jail.

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How to sell on Pinterest

Now that you know what Pinterest is all about, and its potential, Let’s take a look at how to sell on Pinterest to reach even more buyers and make more money.

But before you get started, you will need some Pinterest tools like Tailwind to make your Pinterest marketing a lot easier for you and your team.

Step 1: Get your online store ready

If you have a product you wish to start selling on Pinterest, but don’t have an online store yet, consider getting your store ready.

Pinterest favors product pins with a rich pin feature that allows pinners to instantly see information about your products such as price, size, etc. But before this can be applied to your pins, you need to have a fully functioning online store.

You can create an online store and get it ready for selling in less than 20 minutes. But then you need to decide on how you want to do this.

There are two popular ways to create a store for your business:

  • WooCommerce (Free)
  • Shopify ($24 /mo)

I prefer WooCommerce because it is free and you have full privileges to customize your store using thousands of free and premium themes. plus, it works with WordPress.

How to set up an online store using WooCommerce

To create an online store with WooCommerce and WordPress, you need a domain name and a web host. you can buy them together for just $2.99/mo from and still get 3 months free!

Since WooCommerce runs on WordPress, you need to first set up WordPress properly and then follow the following steps:

1. Install and activate WooCommerce
Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps
  • Login to your WordPress dashboard and select “Plugins” on the sidebar.
  • Click “Add New” and enter “WooCommerce in the search bar.
  • Once you find the WooCommerce WordPress plugin, click “Install Now“.

Once the installation is complete, press the “Activate” button to make the plugin active.

2. Add WooCommerce store details
Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Once you install and activate WooCommerce, a setup wizard will pop up to walk you through how to add your store details and set up your store.

Throughout the process, you will need to enter some information and your store, like:

  • Store Details: including your country, address, postcode, city, and email address.
  • Your Industry: The industry in which your WooCommerce store operates. eg, “Fashion”
  • Product Types:  Either physical or digital products or a combination of both.
  • Business Details: Including the number of products and whether you’re already selling on other platforms.

For the final step, you will have to choose one of the available WooCommerce templates. Don’t worry if you don’t like the theme because you can always change it later.

After you have set up your WooCommerce plugin, your online store is ready. you can now start adding products to your store.

Step 2: Set up your Pinterest account & profile

After carefully setting up your online store, the next step to take is setting up your Pinterest account and profile.

There are two types of Pinterest accounts:

  • Personal account
  • Business account

These two accounts work best. but because you want to start selling on Pinterest, a business account gives you more advantages because you will have access to additional features like analytics, rich pins, etc.

To set up a Pinterest business account, navigate to business.pinterest.com and create a free account following the simple guide below:

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps
  • Click the “signup” button at the top right corner
  • Enter your EmailCreate a password, and enter your Birthdate
  • Click “Create account“.

In the next few steps, you will tell Pinterest about your business, including the type of business, business name, country, and your online store URL.

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Fill in every piece of information and continue to click “Next” until Pinterest gets enough information about you and your business.

Once your Pinterest account is ready, the next thing you will need to do is set up your profile. Add a profile picture, title, and description to make it easy for your target customers to identify you and your business.

After you’ve done that, go ahead and create Pinterest boards where you will save your product pin images and videos within Pinterest. It will look like this:

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Pinterest boards are particularly useful in organizing your product’s pins. So, give them unique names.

Step 3: Create your product pins

To start selling on Pinterest, you need a visual representation of your products, after all, Pinterest is a visual discovery engine.

Your product pins need to be clear, high quality, and unique. let’s see some real examples:

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

This one is a product pin from Nordstrom Rack. By looking at the image, you can instantly tell what this product is, before reading the product name, right?

If you are selling your own products on Pinterest, make sure you take a clear picture from a clear angle. Luckily, some AI tools are available to enhance your pictures when you take them.

But if you are creating a pin image for a product you are an affiliate with, download the main image from the merchant store and use tools like Canva to design your pin images for free.

How to create a product pin on Pinterest

There is basically no difference between the process of creating a regular pin and a product pin on Pinterest. They all follow the same procedure.

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Click the three horizontal lines beside “Business hub” at the top of your screen and select “Create Pin“. Then follow the steps below:

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps
  • (1) Upload your images or videos (recommended size is 1000px by 1500px)
  • Add your pin title (2), description (3), and destination URL (4)
  • Select a board (5) and hit “Publish

Step 4: Build your product catalog

A product catalog on Pinterest is a file that contains a comprehensive list of products a business offers for sale.

If you created your online store using WooCommerce (see here), creating a data source (catalog) for your Pinterest shop won’t be difficult because there are plugins that can take care of that.

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Head over to your store dashboard and install a free plugin called CTX feed.

After successful installation and activation, open the plugin page from your WordPress admin menu, click “Make Feed”, and follow the screen for the complete setup.

Tony's Realm - The beginner's guide to start selling on Pinterest in 5 Simple Steps

Once you finish the setup, you will be able to get your feed URL. It looks like this:

https://localhost/free/wp-content/uploads/woo-feed/pinterest/csv/mypinterestcatalog.csv

As soon as your feed is ready, you can now proceed to Pinterest to set up your catalog.

  • Visit catalogs.pinterest.com and click “Get Started
  • Login to your Pinterest business account
  • Click “Ads” and select “Catalogs
  • Input your data source URL (create this with the CTX feed WordPress plugin)
  • Select the File format (eg. CSV, TSV, or XML)
  • Click “Create Pins

After you have submitted your data feed, allow Pinterest to decide your fate. you will get an email of confirmation as soon as your data source is approved.

If approved, your products will be imported from your WooCommerce store to your Pinterest store at once.

Step 5: Promote your pins

The final step to take to start selling on Pinterest will now be for you to start promoting your pins to make more sales.

There are two ways to drive sales from Pinterest:

  • Organic
  • Promoted pins

Organic sales involve Pinterest SEO, Group boards, and Tailwind communities, while promoted pins involve spending money on ads in order for your pins to get views and possibly drive sales.

Let’s quickly talk about the organic ways of driving sales on Pinterest before diving deep into the concept of promoted pins.

Pinterest SEO

Pinterest, as a visual discovery engine has a system of ranking pins on the smart feeds. To be favored by the Pinterest algorithm, you need to carefully optimize your product pins. This is called Pinterest SEO.

People come to Pinterest to find ideas, and the first thing they usually do is start a search using the Pinterest search function.

When something is searched, Pinterest determines what pins to show up on the search result by considering different factors like:

  • Pin quality
  • Pinner quality
  • Pin keywords and relevance, etc.

To start with, your pin image needs to be clear, high quality, and unique. I mentioned this earlier. You will also need to build authority by consistently posting quality pins on your Pinterest account to boost your Pinner quality.

Coming to keywords, Pinterest understands the content of your pin using the keywords you specify on the Image overlay, pin title, and description.

Group boards

Group boards are another way to start selling on Pinterest. These are Pinterest boards where different pinners contribute their best pins so that others may see them.

Although group boards are not as powerful as they used to be, it is still worth it to join the ones with high engagement. this will help you reach more audiences especially when you don’t have a huge amount of followers on your account yet.

Tailwind Communities

The best way to get more shares and repins on Pinterest is by joining tailwind communities. These are groups of individuals who vow to help each other grow their Pinterest accounts by resharing each other’s pins.

You can find the right community in your niche by logging in to your Tailwind account (Create an account here).

By the way, Tailwind is the best Pinterest marketing tool that allows you to schedule your pins using a smart scheduling approach offered by the platform. It also allows you to create your Pinterest pins, find pin ideas, and get involved with the highest engaging communities.

Using promoted pins is the best way to start selling on Pinterest as it drives almost instant results.

With promoted pins, you pay Pinterest to show your products to people who are most likely to check them out and buy them. This way, you stand a high chance of driving more sales.

The bad news is that promoted pins are not available to everybody yet. Most people from most countries won’t be able to access this feature.

Start selling on Pinterest

Congratulations on learning how to start selling on Pinterest. It is now your turn to put what you’ve learned into practice.

The best advice I can give you is to focus on optimizing your product pins for Pinterest SEO while getting involved with Tailwind communities and relevant group boards.

So, what do you think about this topic? Are you going to start selling on Pinterest right away? or will you leave it for another day? Let me know in the comment section below.

We will be happy to hear your thoughts

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