Launching an Online Course in 2024? How I Would Choose a Platform

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Are you an instructor looking at launching an online course in 2024? which platform are you going to choose? Coursera or Udemy?

That’s a tricky question because both platforms are way too popular and powerful, with Udemy alone accounting for over 75K+ instructors currently on the platform.

Trust me, it’s easier for a beginner to jump right into any of these platforms, I mean, I did… but considering the level of competition, I wouldn’t go with any of these popular platforms as a beginner.

In fact, I would choose something different.

Don’t get me wrong, marketplaces have their place, but building a course empire requires more control than just listing a course on Udemy or Coursera, and getting a share of the profit.

In this post, I’m going to show you how to choose a platform for your online courses and how to launch them on a platform that treats you like a king (or queen!), not a number in a crowd.

Let’s get started…

Table Of Content

Understanding Your Needs

Hold on for a minute; what’s the driving factor? Why exactly are you creating an online course? and what exactly do you need?

A lot of people might want to jump right inside and grab hold of any online learning platform, but without understanding your needs, you might end up choosing the wrong one.

And here’s the thing; every online course is unique, just like the creator. You might be an expert in baking or maybe, a professional keyboardist who wants to teach some skills online. Whatever the case may be, your platform needs to match your mission.

First off, start by understanding what type of course you will be creating. Is it going to be a video-based course? or text-heavy course? or a podcast?

When you have an idea of what type and format of course you want to create, you will know exactly what features are essential for you. You might need content hosting, quizzes, student interaction, certification, etc.

Trust me, every online course platform has its selling point, and of course its flaws. Some platforms may offer content hosting and live sessions, while others require you to host your pre-recorded videos somewhere.

It all depends on what you need.

Another thing you need to consider is the user interface. How easy (or difficult) is it to upload your courses? Some platforms have more friendly interfaces than others.

Key Considerations When Choosing a Platform

When it comes to choosing an online course platform as an instructor, there are some key things you should really think about to make sure that the platform you are choosing is the best fit for you and your students.

Let’s take a look at some of the key things…

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Content Management

When it comes to choosing a platform for your online course, content management is an important player. It has a direct impact on how effectively you can create, organize, and deliver your content.

As a matter of fact, your platform should have a robust content management system (CMS) that should offer intuitive tools for creating and editing content to ensure that even those with limited technical expertise can produce quality material.

So, be sure to look out for features like drag-and-drop editors, customizable templates, and multimedia support, as they can streamline the content creation process and allow for greater creativity.

Another content management feature to consider is version control. This allows the ability to track changes, revert to previous versions, and manage drafts to ensure that your course content remains up-to-date and accurate.

Delivery and Engagement

Another thing to consider is the platform’s method of delivering content and fostering engagement.

You need to be sure that the platform has your desired way of delivering content (drip feeding, modules, etc.).

A good online learning platform should be able to offer various content delivery options to cater to different learning styles and course structures. For example, features like drip feeding can help maintain student interest and prevent overwhelm throughout course learning.

You may also need to assess student learning, right? you will need to consider assessment tools like quizzes, assignments, and interactive exercises.

If Interaction between instructors and students is essential, features such as discussion boards and live sessions should be at the top of your list.

Marketing and Sales

What marketing options do you have? Well, your online course platform should offer a set of built-in marketing tools to make it easy for you to promote your courses on the Internet.

Features like customizable landing pages might go a long way to attracting and informing visitors about your courses. These pages should equally be easy to design without requiring extensive design knowledge to enable you to launch new campaigns quickly.

Coming to sales, you may have to check if your desired online learning platform supports a convenient payment gateway. Ideally, your platform should support multiple payment gateways to ensure that you can cater to a global audience with multiple payment options.

If you need to run a discount, you might also have to look for a platform that will give you the ability to offer coupons and discount codes to your students.

Student Management and Analytics

If it is important to you to track student progress and completion rates, you should consider looking for platforms that allow easy student management and analytics.

This is very important because it is going to allow you to monitor how well your students are doing and identify areas where they might need additional support.

You may have to look for features like progress dashboards, detailed reports, and automated notifications to keep you informed about student performance.

Student-teacher communication is equally important to ensure that you can offer timely support and foster a sense of community within your course.

Scalability and Pricing

The last thing you should do when choosing an online course platform for your courses is to consider scalability and pricing.

You should look for platforms that offer different pricing tiers to accommodate your specific needs. These tiers should also be flexible to allow you to upgrade or downgrade based on the number of students and the features you are dealing with.

If you are respecting a hike in traffic, you should make sure that you look for online course platforms that can handle increased traffic without compromising anything.

Introducing LearnWorlds

Launching an online course takes a lot of work. But with advanced technology, things have shifted a bit in your favor.

LearnWorlds is an AI-powered online course-building platform that provides all the tools you need to upload, manage, and organize your course content easily.

It offers a seamless way to create your courses, where you can drag and drop your videos, PDFs, and other treasures, schedule lesson releases, and keep everything neatly organized without having extensive knowledge in course creation.

One cool feature I believe should catch your attention is the AI assistant feature that automatically generates a course outline tailored to the subject matter.


What this AI does is help you generate the course outline so that you can easily proceed with uploading your course content.

LearnWorlds comes with its own website builder and marketing tools including pre-built forms for lead capture, coupons, membership subscriptions, etc., and can easily integrate with over 4,000 marketing tools.

There’s also a built-in automation tool that helps you automate several tasks. You can set this up on the course creation page.

For example, if you have a bonus course for a certain course, and you want users to be enrolled, you can set up an automation that automatically enrolls the user in the bonus course when they enroll in the main course.

Cool, right?

LearnWorlds also has a Drip Feed feature where you can gradually make course content available to students to allow them to absorb information in smaller chunks, which can improve their understanding.

Unlike course marketplaces like Udemy, LearnWorlds gives you complete control over your course content, branding, and pricing. You won’t have to worry about any guidelines that might attract restrictions.

Summary

Online learning has become a staple in today’s economy, largely due to the high cost of tuition fees. However, launching an online course in 2024 isn’t something anyone should rush into without first choosing the best online course platform.

With over 200 online course platforms available, choosing the right one for your training might seem a little bit confusing.

First, you have to carefully consider several things like course management, marketing, sales, etc.

This post has broken down the key considerations when choosing an online course platform. What do you think about it? Let me know in the comment section.

We will be happy to hear your thoughts

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